Position Overview:
The vision for our Marketing Creative Team in Zynga’s ZS1 studio org is informed by close collaboration with cross-functional teams, aggressive pursuit of new and different ideas, rapid creative development, and efficient production. We develop creative executions across paid and owned channels that invite and encourage millions of players worldwide to take part in our games, as well as keep players engaged, informed, and rewarded for their active participation. Our creative and production processes prioritize achieving both performance objectives and executional excellence while we all endeavour to foster a collaborative culture that embraces and drives creative trends in the mobile marketing & acquisition space.
An Art Lead on Zynga’s Marketing Creative team will plan, lead, and drive the development of creative executions required to support the effective and efficient marketing of our games across User Acquisition, App Store Optimization, Social/Community, and Live Ops marketing efforts.
What You’ll Do:
- Work with Product Marketing to establish selling points for the game, generate and maintain the ad production cadence and schedule, and develop quarterly high-level creative plans.
- Lead a team of Video, Static, and 3D artists to satisfy the demands of an aggressive delivery cadence of ads and assets needed to support User Acquisition, App Store Optimization, Social/Community, and Live Ops marketing efforts.
- Collaborate with the Art Director to align on a process for constant brainstorming & ideation that becomes actionable briefs for creative executions.
- Maintain and oversee the Creative Production pipeline
- Adapt the ad creation process to best suit/support the Marketing Pod’s DNA
- lead the feedback process (internal and external) for business-as-usual creative development & production
- Ensure velocity in process, variety in execution, and volume per cadence
- Lead communication and transparency with stakeholders
- Contribute to the production pipeline/volume requirements with hands-on execution
- Foster and maintain a collaborative and reflexive relationship with artist and stakeholder teams
- Keep stakeholders informed of what the team is working on
- Keep up to date with what is going on IN the game - new assets, new content, new features, new levels, events, etc
- Participate in the ASO process by contributing creative and product expertise
- Game, Genre, and Competitive Landscape expertise
- Maintain and track a list of the top 20 competitors
- Research and study what themes, ads, and formats are performing within the genre and for our competitors
- Leverage AI tools to increase efficiency/automation in workflows and unlock imagination
What You Bring:
- At least 5 years of professional experience developing and executing video, display, and playable ad creative
- Expert knowledge of Adobe After Effects, Premiere (expert Photoshop & Design skills a big plus)
- Strong conceptual and visual design skills leading to thoughtful creative executions
- Confident working in an extremely fast-paced environment with multiple projects and quick turn-arounds
- Thorough understanding of consumer-facing ad experiences on social ad platforms (Facebook, Instagram, YouTube) and partner ad networks
- Thorough understanding of (or at least a genuine desire to learn) the nuances of creating video assets for the iOS and Google Play storefronts.
- A self-sufficient self-starter with the ability to thrive under the pressure of super-tight deadlines.
- Exceptional communication skills and a team-first attitude
What We Offer You :
Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits
