Summary
Posted: Jul 21, 2026
Weekly Hours: 40
Role Number: 200673443-0670
As a part of the broader Apple TV Marketing Organization, our team’s purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent.
This role will drive the editorial voice and creative behind the owned Apple TV social presence.
As a social “Editor in Chief” for @appletv across platforms, this leader will define the brand's point of view on the internet, shaping culture by commanding a social presence that drives conversation at scale. This role is responsible for building cross functional social-first campaigns to build massive conversation and word of mouth for Apple TV.
Description
You are an extraordinary leader who is deeply plugged into the internet, popular culture, and the ever-shifting landscape of social platforms. You have a sharp editorial instinct, a creative vision that spans brand storytelling, title campaigns, and live sports programming, and the organizational authority to make bold calls quickly. You lead a social agency partnership and hold them to the highest standard of innovation and execution. You build fandoms. You generate word of mouth at scale, all with the taste, rigor, and the intentionality that Apple demands.
As a senior member of the Apple TV Social Marketing team, you operate at the intersection of brand, content, and culture, partnering with internal teams and external creative partners to ensure @appletv is the most compelling, talked-about brands online.
Responsibilities
- Own the editorial identity of Apple TV, defining the brand's social voice, creative standards, and content philosophy across all owned social channels, in highly-matrixed collaboration with creative teams
- Set and evolve the creative direction for the @appletv social ecosystem, ensuring the accounts function as evolving editorial platforms to fuel social conversation and fandoms
- Establish and maintain the brand's point of view across entertainment, pop culture, and sports conversations, knowing when and how to show up meaningfully and differently to break through and capture attention for Apple TV
- Champion a social-first creative mindset across the broader marketing organization, educating, inspiring, and elevating how teams think about collaborative work
- Lead holistic social campaign development across Apple TV, developing audience-first campaign frameworks that drive fandoms, conversation, and business results
- Develop, concept, and lead content capture initiatives that generate significant word of mouth and cultural momentum
- Define and drive innovation in social creative: formats, platform mechanics, editorial series, talent integrations, IRL extensions and activations, and real-time opportunities
- Own the full content ecosystem for @appletv, from evergreen brand storytelling to title campaign beats to live sports moments, ensuring coherence and intentionality at every touchpoint
- Lead and manage the social agency relationship, setting the vision, inspiring ambition, holding the creative bar high, and driving accountability for innovative, business-driving output
- Partner closely with internal creative teams, title marketing leads, sports marketing, and international teams to ensure social strategy is deeply integrated and informed
- Serve as a senior social voice in cross-functional title teams, media, and brand planning processes, bringing a sharp, informed social perspective to upstream creative decisions
- Drive and define KPIs and success metrics for @appletv social channels, accountable for a clear framework that connects social output to business goals
- Use social analytics, cultural listening, and platform data to continuously iterate on creative strategy, presenting new learnings and points of view proactively• Monitor platform evolution, competitor activity, and cultural shifts, bringing recommendations and a perspective on optimization before being asked
- Build and present regular insights and performance narratives to senior leadership, framing social impact in terms of brand health, audience growth, and business contribution
- Model a team-first, "yes, and..." culture, fostering creative ambition, psychological safety, and collective accountability
- Mentor and elevate peers and junior colleagues, sharing expertise generously and holding a high bar for contribution
- Partner with Apple's central Marketing and Communications teams to ensure alignment with company-wide values, brand standards, and policies
- Operate independently with exceptional judgment, making effective decisions quickly in ambiguous situations and bringing relevant stakeholders along with clarity and confidence
- Embody Apple's values in all work: with taste, thoughtfulness, and an uncompromising standard of excellence
Minimum Qualifications
- You are an idea machine with excellent creative taste and expert-level fluency in social creative. You can brief, concept, elevate, and know when to kill work.
- A sophisticated understanding of internet culture, meme ecosystems, and zeitgeist content.
- You know what's resonant before it peaks, and you know how a brand participates authentically
- Proven ability to build cross-functional relationships and influence indirectly across a large,
- matrixed organization
- Experience collaborating with many high-touch stakeholders with professionalism, creativity, and discretion
- Thrives in ambiguity and fast-paced, fluid environments with competing demands and high-stakes deadlines
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $177,000 and $266,000, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant
At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
Learn about accessibility in Apple’s workplace
Learn about reasonable accommodations for job applicants
Apple accepts applications to this posting on an ongoing basis.
