Position Overview
We are looking for an experienced Senior Product Marketing Manager to drive growth for our flagship title, Empires & Puzzles, while laying the go-to-market groundwork for our upcoming game pipeline. In this role, you will report directly to the VP of Marketing and work closely with cross-functional teams across game development, community, performance marketing, creative production, and analytics.
What You’ll Do
- Lead strategy and marketing execution for Empires & Puzzles, capitalizing on live-ops events, seasonal features, and content expansions.
- Source, evaluate, and execute brand collaborations and cross-IP partnerships, from in-game events and character integrations to external co-marketing, to drive growth to the game.
- Support the new games team with go-to-market strategies for upcoming titles, including market research, player profiling, positioning, and market testing.
- Identify and pilot emerging growth channels, innovative ad formats, creator partnerships, forward-thinking marketing strategies, and other new opportunities.
- Manage platform partnerships and app store pages (iOS & Android) through continuous testing of assets and copy to maximize conversion.
- Proactively collaborate across different functional disciplines, including performance marketing, game development, community, creative production, and analytics.
What You Bring
- Proven experience in mobile gaming product marketing, specifically scaling live-service games and launching new titles.
- Hands-on background managing or supporting IP licensing, brand integrations, and co-promotional marketing campaigns.
- Ability to take full ownership of projects from strategy through execution within a flat organizational structure.
- Strong analytical skills and a test-and-learn mindset to measure and optimize campaign impact.
- Experience collaborating closely and transparently with lean, fast-moving game development teams.
- Practical proficiency with generative AI tools for creating and iterating on marketing assets.
- Active mobile gamer who plays Empires & Puzzles and closely tracks mobile gaming and ad creative trends.
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