Who We Are:
NaturalMotion is redefining what mobile gaming can be.
Born from the groundbreaking Euphoria Engine that powered Grand Theft Auto’s realism, we’ve evolved into a world-class studio behind hits like CSR Racing 2.
Trusted by global entertainment icons and backed by Take-Two Interactive, we bring console-quality fidelity to mobile with a people-first culture recognized among the UK’s Best Places to Work.
Our vision: Connect players through a passion to play.
Position Overview:
The NaturalMotion Marketing Team is seeking a Director of User Acquisition to lead our global advertising strategy and drive user growth at scale. In this role, you'll combine analytical rigor with business acumen to oversee large-scale campaigns, mentor a growing team, and shape our creative direction. If you're a data-driven leader who thrives in fast-paced environments and wants to directly influence business growth, this is your opportunity to make an impact.
We embrace a hybrid work environment. Within this role you will work 2-3 days per week in our London office and the remaining days at home.
What You'll Do:
- Drive and optimize global mobile marketing campaigns across Ad Networks and media platforms
- Demonstrate deep expertise in ad attribution and tracking using mobile measurement partners (e.g., TUNE, Adjust, AppsFlyer, Kochava)
- Develop mid-to-long-term business and technical ad product strategy to drive next-generation player acquisition at NaturalMotion
- Lead performance planning for newly launched games, ensuring execution maximizes value and ROI
- Create advertising plans, define performance metrics, and establish budgets aligned with studio goals—with agility to pivot as priorities shift
- Monitor, optimize, and report on campaign performance on an ongoing basis
- Identify and evaluate new partners, platforms, and optimization opportunities to enhance campaign performance
- Design test plans, measure results, and translate findings into actionable recommendations
- Collaborate with International and Localization teams to support regional advertising strategies
- Prioritise high-impact testing opportunities, oversee execution, track results, and communicate insights to game and marketing teams
- Conduct daily, weekly, and quarterly budget forecasting and performance reporting
What You Bring:
- Experience working in dynamic environments
- Proven track record in mobile consumer advertising or media buying with demonstrated, measurable results
- Strong analytical mindset with experience in metrics-driven organizations
- Advanced Excel proficiency and an intuitive grasp of data interpretation
- Problem-solving mentality: You break down complex, unfamiliar challenges into manageable components and drive solutions
- Experience in both strategic planning and hands-on daily execution and optimization across medium to long-term initiatives
- Demonstrated ability to influence and align stakeholders across functions without direct authority
- Excellent interpersonal and communication skills – both written and verbal
- Comfortable working in fast-paced, dynamic environments
- Genuine passion for social, gaming, analytics, and advertising
Bonus Points:
- Expertise in Mobile Display, SEM, and/or Facebook advertising
- SQL and/or programming experience
- Previous people management or team leadership experience
- Background in gaming, iGaming, and/or entertainment industry
#LI-Hybrid
