Zynga’s mission is to connect the world through games. Its vision was that gaming would become a mass market activity, and "play" would be an important verb in our daily lives. As a part of this vision, Zynga Analytics partners with studios to release and grow multiple games, while also owning the analytics stack and central tools.
Zynga’s Data Science and Analytics team uses our unique and expansive data to model and predict user behavior, making our games more personalized and more fun to play! We continually strive to better understand our players!
Here’s where you would come in: The Player Success Org (PSO), tasked with improving player engagement and managing a healthy relationship with our most valued players, is a critical function to the day-to-day operations of Zynga. You’d be expected to work with key stakeholders within the PSO to identify critical data dependencies, and devise solutions for them in the form of efficient data modeling, succinct reporting, timely investigations, and proactive insights.
Based on the problem at hand, you’d be expected to collaborate with Game and Central Analytics as per requirement to ensure complete horizontal alignment as well as standardized practices.
Be innovative, be creative, use every bit of that key commodity – data. Millions of people play Zynga games every day, so our data is tremendously rich, and we have a lot of it!
What You'll Do:
- Work with large amounts of data to find opportunities to improve the player experience and present insights on optimal VIP outreach strategies, by finding statistical causation between campaigns, sweepstakes, outreach programs across various regions, demographics, and channels
- Develop clear narratives from data using visualization tools that capture VIP engagement & health, player support, and campaign stats.
- Extend support to the Player Support team to identify improvement opportunities in customer satisfaction, while optimizing for internal costs.
- Collaborate with game analysts and product managers to better quantify the impact of PSO’s campaigns on overall game performance and find opportunities to improve VIP engagement by leveraging in-game and external synergy
- Provide adhoc support to account managers and senior stakeholders in measuring the effectiveness of off-beat campaigns, joint collaborations, and sweepstakes
What You Bring:
- Fluent in SQL; Intermediate experience with programming in Python
- Adept in at least one visualization tool such as Tableau
- Experience in CRM or sales analytics is helpful
- Demonstrated experience with some or all of the following: data mining, optimization, experimental design, computational analytics, and reporting
- Ability to work effectively in a fast-paced environment with changing priorities
- Strong written and oral communication skills
- 2+ years of work experience in data analytics or data science roles
- BS in Computer Science, Math, Statistics, Economics, or other quantitative field; Masters, MBA or PhD preferred.
What We Offer You:
Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site
The pay range for this position in Ontario at the start of employment is expected to be between $71,400 and $105,660 CAD per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
The pay range for this position in Illinois at the start of employment is expected to be between $77,100 and $114,120 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. The use of Artificial Intelligence is not being used to screen candidates. The position is for an existing vacancy.
