About Prime Focus Technologies:
PFT, as the technology and media services subsidiary of the Prime Focus group, epitomizes the fusion of media and IT proficiency coupled with a profound comprehension of the global media landscape. At its core lies CLEAR®, an award-winning Hybrid Cloud-enabled Media Technology and Cloud Media Services, empowering entities across broadcasting, studios, sports, and digital domains to streamline operations, drive creativity, and unlock new avenues for monetization. With a sprawling network of studios and a pioneering World Sourcing® model, PFT offers transformative solutions to virtualize content processes and optimize content management for clients like Disney Star, Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Media, PBS, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, BCCI, Indian Premier League, to name a few. PFT has offices across 12 locations globally.
About PFT’s Techno-Creative Solutions Business (TCS):
PFT has established itself as a dominant Marketing Services player and has been associated with almost all leading names in the entertainment industry for over a decade. Servicing industry stalwarts such as Disney+ Hotstar, Voot, AETN, Sun TV, Discovery, and Kalaignar TV, to name a few, our team is the life force behind all the on-air and digital promotions across every channel of these networks. Our work reaches millions of Indians from diverse regions, consuming content in a multitude of Indian languages.
Churning out content at a steady pace is TCS’ superpower. Time and again, Media & Entertainment companies, including production companies, have relied on us to execute a large quantum of post-production work seamlessly, efficiently, and with high standards.
TCS is now committed to extending its scale and heft into the opportunity of making the play more dominant in other verticals - specifically its Brands offerings. The digital age requires brands to communicate around the clock across various formats and platforms.
TCS creates post-based content for quick deployment and re-purposes legacy content or re-packages existing content in fresh ways to fit a business' evolving needs. These include product pack changes, AVs, Animation work, Animatics/Narrimatics, 3D Models, print artwork and much more.
PFT also powers TV Ad spot delivery to several of the country’s top brands ~ delivering ads to TV networks takes time and effort. It gets all the more complex when many networks & channels are involved, and the ad spot has multiple duration & language versions, too. PFT's proprietary Cloud technology CLEAR® Express is a super-fast solution that manages all these complexities with speed and security.
Prime Focus is listed on the NSE and BSE in India. For more information visit:
www.primefocustechnologies.com
Job Responsibilities:
- Client Relationship Management: Build and maintain enduring relationships with existing and potential clients / Top Brands.
- Market Research and Analysis: Conduct comprehensive research on potential clients' products or services and determine the geographic location of their primary customer base to tailor sales strategies.
- Client Meetings and Presentations: Arrange and lead meetings with the potential clients to present advertising proposals, address concerns, and negotiate terms.
- Collaboration with Marketing Team: Assist the marketing team in creating compelling media kits and promotional plans to effectively showcase our post-production services.
- Sales Support and Training: Actively participate in sales meetings, trade shows, and training workshops to stay updated on industry trends and provide valuable insights.
- Product Knowledge and Value Proposition: Articulate the benefits and value of our video post-production services to persuade clients to make informed purchasing decisions.
- Customized Recommendations: Offer expert advice on appropriate formats, advertising mediums, and font sizes based on client-specific requirements and objectives.
- Sample Advertisements: Develop and present sample advertisements to showcase the capabilities and quality of our post-production services.
- Establishing and Nurturing Industry Relationships: Leverage existing network and actively build new connections with brand managers and marketing heads in various industries.
- Identifying Client Needs: Understand the specific requirements and preferences of potential clients, tailoring proposals to their unique post-production needs.
- Pitching Video Post-Production Services: Offer professional advice on the most suitable services and approaches based on client-specific projects and objectives.
- Facilitating Smooth Communication: Serve as a liaison between clients and our internal operations and creative team, ensuring all project details and expectations are clearly communicated and met.
- Monitoring and Reporting: Keep track of client interactions, negotiations, and progress, providing regular updates to the management team.
Requirements:
• Proven track record of successful sales in the video post-production or related industry or agency
• Strong network and must have established connections with brand managers and marketing heads.
• In-depth knowledge of video post-production services, including editing, VFX, animation, dubbing, etc.
• Excellent communication and presentation skills.
• Ability to understand and address client needs effectively.
• Proficiency in all Microsoft Office applications.
• MBA in sales & Marketing
• Proven experience working as a sales representative, preferably in the post-production industry.
• Proficient in all Microsoft Office applications.
• Sound knowledge of marketing principles and techniques.
• Excellent organizational and analytical skills.
