Position Overview:
We are seeking a Manager, Brand Campaign to join our expanding Brand Central business unit. We are looking for a tenacious and proactive manager focused on delivering Brand campaigns across Paid Brand Media across an ever evolving gaming portfolio whilst supporting co-promotional partnerships - driving both brand equity and player growth through integrated, creative, and measurable campaigns. The ideal candidate is a proactive, hands-on marketer with strong media expertise, capable of driving brand equity and player growth through integrated, creative, and measurable campaigns in a fast-paced environment.
We embrace a hybrid work environment. Within this role you will work 2 days per week in our London office and the remaining days at home.
What You'll Do:
Brand Media Strategy & Vision (Primary Focus)
- Partner with Brand Strategy Lead to define upper- and mid-funnel brand media strategy across portfolio titles.
- Collaborate with UA leadership to ensure brand media efforts complement and support lower-funnel performance initiatives.
- Support Consumer Insights initiatives, including testing frameworks, brief development, and content delivery.
- Identify opportunities to evolve brand storytelling and media approaches across platforms and markets.
Brand Media Campaign Execution & Cross-Functional Collaboration
- Own end-to-end execution of paid Brand Media campaigns, including briefing, timelines, approvals, launch readiness, and post-campaign reporting.
- Lead day-to-day brand media planning with a hybrid model, working across media agencies and direct platform partners (Google, Meta, TikTok, etc.).
- Collaborate closely with Brand Studio, UA, Influencer, Creative, Product Marketing, and Live Ops teams to ensure cohesive execution.
- Serve as day-to-day point of contact with Business Operations for POs, NDAs, and key legal workflows (e.g., new agency onboarding).
- Ensure all media activity aligns with brand positioning, creative standards, and player experience expectations.
Brand Promotional Activations Support (Secondary Focus)
- Support in executing large-scale brand co-promotions, including in-game, social, paid, and owned-channel activations.
- Assist with co-promotional partnerships, ensuring strong integration with broader brand media efforts.
- Contribute to ideation and execution of new activation or integration opportunities across the portfolio.
Agency & Partner Management
- Act as lead point of contact for brand media agencies, briefing and refining proposals in alignment with leadership priorities.
- Build and maintain strong relationships with agencies and platform partners.
- Maintain and update Portfolio Games’ Brand Partnership Guidelines and ensure brand safety compliance across campaigns.
Measurement, Reporting & Impact
- Define clear KPIs aligned to campaign objectives; monitor performance and optimize against results.
- Partner with Marketing Analytics to ensure tracking readiness (e.g., brand lift studies, in-game surveys, tracking tools).
- Deliver post-campaign reporting with actionable insights and recommendations to inform future brand investments.
Knowledge Sharing & Team Contribution
- Support Leads with internal quarterly updates across the Brand Central division.
- Contribute to the development of a monthly industry news and trends newsletter.
- Proactively surface relevant industry changes, platform updates, and emerging marketing trends.
What You Bring:
- 5+ years of experience in general Brand Management or Integrated Marketing
- Proven experience leading high-impact brand media campaigns, ideally within gaming, entertainment, or consumer tech
- Strong understanding of upper- and mid-funnel marketing and how it supports performance outcomes
- Experience collaborating with agencies, platform partners, and cross-functional teams
- Familiarity with co-marketing partnerships and influencer marketing, or a strong willingness to expand in these areas
- Understanding of mobile gaming audiences and free-to-play business models
- Entrepreneurial mindset with comfort operating in ambiguity
- Excellent communication, presentation (slide decks), and project management skills
Bonus Points:
- Experience in mobile gaming, apps, or entertainment
- Experience supporting influencer-led or creator-based partnerships
- Exposure to global campaigns across multiple regions
What We Offer You:
- Competitive salary and discretionary annual bonus scheme
- 26 days holiday, plus bank holidays & 2 paid personal days
- 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
- Pension plan, with a double matching employer contribution
- Private medical & dental insurance and healthcare cash plan
- Life insurance, personal accident insurance and income protection
- Mental health and neurodiversity support programs
- Company Employee Stock Purchase Plan (eligibility criteria applies)
- Fitness reimbursement plan, worth £600 per annum
- Flexible working hours
- Weekly happy hours, seasonal parties and monthly social events
- Annual rail season ticket advance and cycle to work scheme
#LI-Hybrid
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