Position Overview:
The Lifecycle Marketing Specialist is responsible for the day-to-day, hands-on execution of CRM activities, focused on email, push notification, and other CRM channels to support company and business unit objectives for our new game. This includes ownership of the setup, maintenance, copy, art, and reporting. This position requires a collaborative professional who is highly executional and creative, who can work in a fast-paced environment of operating live games.
What You'll do:
- Coordinate creating art briefs, copy, text/HTML email templates, target segmentation, tests, etc.
- Generate weekly and monthly campaign performance reports, identify drivers, and make recommendations for improvement.
- Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).
- Flawlessly execute tests and tactics that increase player health and lifetime value.
- Embrace established processes and find opportunities to improve the efficiency of the role.
- Ensure the highest standards, employ best practices, and foster accountability.
What you bring:
- Bachelor’s degree
- 3+ years of experience in CRM or Lifecycle Marketing roles (B2C only)
- Hands-on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage
- Must have experience in warming up new IPs and monitoring domain reputation
- Demonstrated success in deploying effective marketing communications at scale
- Inquisitive action-biased mind, appropriately focused on customer and business-critical metrics
- Self-starter with the ability to thrive under pressure in a fast-paced environment
- Effective producer of high-quality work with a desire to increase responsibility
- Proven ability to learn technology quickly
- Versatile, flexible, and trainable
- Able to effectively balance and prioritize multiple tasks
- Strong communication, copywriting, organizational, and project management skills
- Attention to detail
- Team-first attitude
- Passion for games
What We Offer You:
Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site
