Position Overview
At Zynga, our mission is to connect the world through games by crafting experiences that drive social connection and player engagement. The Cross-Promotion (xPromo) team plays a critical role in amplifying player experiences across Zynga’s vast network of games, driving strategic cross-game promotions that elevate user engagement and lifetime value. We are seeking a seasoned Senior Producer to join our dynamic team and take ownership of managing, optimizing, and scaling our cross-promotion operations across multiple studios and platforms.
As a Senior Producer, you will leverage your expertise to refine and scale our centralized cross-promotion network, collaborate strategically with game studios, product marketing, analytics, and other central teams, and drive high-impact creative initiatives informed by data and strategic insights. This role will require exceptional project management skills, proactive stakeholder management, and a deep understanding of the mobile gaming ecosystem.
Responsibilities:
- Provide leadership in planning, managing, and executing high-priority cross-promotion initiatives across Zynga’s centralized network.
- Strategically partner with internal stakeholders including game studios, analytics teams, marketing, and creative teams to align cross-promo strategies with business objectives.
- Collaborate with global teams, navigating multiple time zones effectively to ensure timely and accurate project execution.
- Lead and evolve the licensed asset approval pipeline, ensuring streamlined processes and efficient stakeholder communication.
- Drive the strategic scheduling and coordination of campaigns in alignment with game launches, live ops calendars, licensor requirements, and marketing initiatives.
- Manage relationships with internal/external creative teams and vendors, clearly communicating expectations, timelines, and deliverables.
- Work closely with analytics and central cross-promotion team members (Concept Artist, Ad Trafficker, Product Manager) to optimize creative refresh cadences and maximize player engagement and LTV through intelligent data-driven decisions.
- Actively contribute to strategic discussions and decision-making, bringing insights from industry best practices and competitive analysis.
Required Skills:
- 5+ years of experience in a Producer or Project Manager role, with significant experience in mobile gaming and cross-promotion networks.
- Demonstrated success managing complex, cross-functional projects with proven ability to prioritize and deliver high-impact initiatives in a timely manner.
- Excellent organizational and project management skills, with meticulous attention to detail.
- Strong analytical mindset, capable of using data to inform strategic decisions.
- Exceptional communication and interpersonal skills, able to clearly articulate project statuses, changes, and strategies to diverse teams and stakeholders.
- Proactive problem-solving abilities, able to quickly identify and mitigate project risks.
- Proven negotiation skills with experience managing multiple stakeholders and balancing competing priorities.
- Positive and professional attitude that fosters collaboration.
- Expertise with project management and collaboration tools such as Jira, Confluence, Google Suite, and Microsoft Office.
Preferred Skills:
- Previous experience managing or optimizing internal advertising networks or cross-promotional strategies in gaming.
- Familiarity with creative asset production, including basic proficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects).
- Understanding of mobile user acquisition and retention best practices.
Join us to define the next era of growth at Zynga through innovative cross-promotion strategies, driving deeper player connections and game success.
What We Offer You:
Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site
